When you have an under performing employee, they are fired or reassigned to work that moves the company toward growth.

Why don't we do that with our pillows?

Working in your area of genius is thrilling, but if you didn't sleep well, your cognitive function is compromised and your finest work not realized.

Lack of restful sleep may lead to poor health and accidents. You may get short tempered and hurt relationships. Science shows that life is better when we sleep well.

Make Sleep a Top Priority.